The Thank You Economy by Gary Vaynerchuk
My rating: 5 of 5 stars
I hesitated for a long time before reading this book. I loved Gary Vaynerchuk’s first book, Crush It!, SO much, I was afraid I’d be disappointed but I was not! This is a great book about how brands need to bring it back to the customer. Incredibly awesome customer service, let them know you care is what he recommends.
I believe that being thankful both personally and professionally is the way to go and The Thank You Economy was a huge confirmation of beliefs I already held. I loved the real life examples of companies, both large and small, who are employing these techniques with resultant booming business.
Thanks for another fabu book, Gary! I highly recommend this book to anyone who is interested in customer service and getting closer to the people who keep you in business.