I’ve written before about the fabulous info we learn at the Bartlesville Marketing and Communications Association meetings and I have another story for you today.

Last Thursday’s meeting was about the impact of QR codes on your business. QR code? What in the heck is that? The pageant isn’t like a normal business so I was convinced I would learn nothing of any use to me. I didn’t really even want to go to the meeting, I was that sure it wouldn’t be worth it. But I decided that had to go to the meeting because I am the secretary of the association and I didn’t really have a good excuse not to go.

I am not a secretary kind of gal. I take horrible notes. I get too caught up in what’s going on, or too distracted by other things if I’m bored.  Attention span of a gnat. But being the BMCA secretary is awesome because I get to live tweet the event. That keeps me interested, focused and occupied. 🙂

Once Scott got started, I was enthralled. How had I never heard of a QR code before? They are big in Japan and you can find them on buildings and billboards and CDs. They are everywhere.

What is it? It’s a code, kind of like a UPC code, that when scanned, will take you directly to a website, dial a phone number or send a text. How cool is that?!

I felt a little Veruca Salt-ish. “I want it and I want it NOW!”

I couldn’t wait for the meeting to be over so I could get to work on my first QR code. This thing that I thought would have no use in my business, I suddenly knew had endless possibilities.

Here’s my new non-pageant business card. The QR code in the lower right corner, when scanned, takes you directly to the Rott-I-Tude facebook page. Awesome!

Expect to start seeing these in my life. I will for sure be putting one in the pageant program book and am thinking of putting one this year’s t-shirt for the contestants. And now, you will know what it is when you see it!

Scott referred to me as a social media queen but, honestly, I think I’m just a geek. 🙂

Click the link here to see David Austin’s interview with Scott Townsend about QR codes.