social Archives - Lauri Rottmayer

Yesterday, as I was riding my bike, I was thinking about just how awesome social media has been in my life. I love nothing better than to engage with new friends all over the world. And, really, isn’t engaging with people the very definition of social?

I used to love twitter so much. I still do but the truth is, it’s just not as much fun as it once was. The people I was friends with in the beginning have moved off of twitter and over to facebook. Fortunately, I connected with them there so I haven’t really lost anyone that I cared about but I’m sad that I don’t have the extensive conversations I used to have on twitter. I still work it really hard but that’s just it: it’s harder now than it used to be to have a conversation on twitter. At my gym in California, I was talking to one of the guys and he said, “Oh, twitter is just a broadcasting platform”. Umm, no it’s not. Is that what people think now? Is that why it’s changed so much?

I have twitter followers from around the world. 53 different countries! I love that but talk to me, please!

Over the past year or so I’ve fallen madly and passionately in love with snapchat. By it’s very design, it’s an engagement platform and I’m rather blown away by all of the incredible people I’ve connected with there.

As the reigning Mrs. Southwest International, I have my community service platform to promote and I’ve done it well on snapchat. I’ve had conversations with people all over the world and I’m set to make appearances as Mrs. International in five foreign countries should I win the international crown.

I’m absolutely amazed to have connected with people who realize that keeping kids safe from concussions is a message that needs to be spread far and wide and I, personally, will not rest until I’ve told everyone. Just this morning, I connected with another of my followers who is, himself, a former hockey player and a TBI (traumatic brain injury) survivor. I learned that his mom has been helping TBI survivors for 26 years through a foundation she started. That’s good stuff she is doing.

The reason I connected with him is because, in his snap story today, he asked what the meaning for Snapchat ROI is to you. To me, currently, it’s the connections I’ve been making for my platform. But it will no doubt change over time as my life changes.

This is the sort of thing you miss if you aren’t social on social media, though. You will never make the incredible connections that could change your life. I love people and I love social media. I will keep engaging my little heart out on all platforms because, truly, social media is a dream vehicle that can take you anywhere you want to go!

The Pursuit of Social Business Excellence by Vala Afshar

My rating: 5 of 5 stars

Great book about how Enterasys set out to and is becoming a social business. “Social collaboration is a mindset that leverages culture, people, process and technology to unlock the full potential of an organization.” Using the tools of modern technology, their own ISAAC, and social media tools like twitter and Facebook, Enterasys has been able to cut costs, improve response times, and create a corporate culture that would be great to work within. Their TLC: Think Like a Customer mindset, allows them to continually improve their business.

I find Enterasys’s use of gamification to increase employee success inspired. Also, I love how they encourage peer reviews and a more horizontal organization where everyone has input because “none of us are as smart as all of us”. Love!

Truly an interesting inside look at a company who delights in serving their customers to the best of their ability and is always collaborating within to find out even better ways to delight the customer.

If you are not a social business yet, this book will help you to see how Enterasys is doing it and give you suggestions about how your can do it, too.

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