The Pursuit of Social Business Excellence by Vala Afshar
My rating: 5 of 5 stars
Great book about how Enterasys set out to and is becoming a social business. “Social collaboration is a mindset that leverages culture, people, process and technology to unlock the full potential of an organization.” Using the tools of modern technology, their own ISAAC, and social media tools like twitter and Facebook, Enterasys has been able to cut costs, improve response times, and create a corporate culture that would be great to work within. Their TLC: Think Like a Customer mindset, allows them to continually improve their business.
I find Enterasys’s use of gamification to increase employee success inspired. Also, I love how they encourage peer reviews and a more horizontal organization where everyone has input because “none of us are as smart as all of us”. Love!
Truly an interesting inside look at a company who delights in serving their customers to the best of their ability and is always collaborating within to find out even better ways to delight the customer.
If you are not a social business yet, this book will help you to see how Enterasys is doing it and give you suggestions about how your can do it, too.