The phone rang this morning and it was the car dealer where we bought Brandon’s car. Of course I was on the other line so I wasn’t able to get the call and it went to voice mail. When I retrieved the message it started by wishing Brandon a happy birthday blah blah blah.

Well, that’s a nice sentiment but my attention span is about 3 seconds long and the birthday wish wasn’t for me. Even if it was, I’m not sure I would have listened to the whole thing.

It’s a new day Mr. Car Dealer.

If I were the car dealer, I’d get myself a twitter account and a facebook fan page. I’d blow up my customer’s birthdays on those two social media outlets which would make them feel really special because I would have tons of followers/fans and they would feel like a celebrity being called out in such a public way on their special day.

Then I would invest in some way cool birthday postcards that are relatively inexpensive to produce, address and mail so that if they didn’t know I was making them a celebrity on the internet, my customers would have a birthday card in their hot little hand to know just how important they are to me.

But that’s me. And since I don’t own a car dealership, this is how I treat my contestants on their birthdays. Because I love them and they are important to me. And I want them to know it.