So I log into my klout account yesterday and I see that I’ve lost some serious pointage.

Just the day before, my klout score was 67 and I was classified as a Pundit. I liked that.

I look into my twitter stream and I see everyone is up in arms because their klout score has gone down. Well, I’m not too interested in my over all klout score.

I was never going to use my “klout” to get some poster or other little trinket. (Note: if they offer me a new Chevy Camaro as a klout perk to get me to tweet about what I’m getting, I sincerely will consider it).

But what I really like to see is my true reach number. That’s the one that’s important to me. I’m on twitter to meet people and build relationships so I feel that my true reach number should be relatively close to what my follower number is.

As I looked over this whole klout situation taking place in my stream, along came @mrautotweetwhitenoise (name has been changed so as not to insult anyone directly). I have blogged about him before. He, to me, is someone who just doesn’t get twitter.

Back when I first blogged about him, he had 50,000 followers and now he’s almost doubled that number.

But check this out:

And the very best thing:

Whoa! I have a higher klout score than he does, I have larger network influence, I have a larger true reach. Woo hoo!

Social media at the very minimum should be SOCIAL! It used to bother me to see @mrautotweetwhitenoise carrying a higher klout score when he was simply not present. Not social.

I feel vindicated, justified. I feel like my theory has been proven out. So, while you may bemoan your loss of klout points, realize that correction may provide a more accurate reflection of your true social media influence.

At least I’m going to go with that even though I still feel sad not to be classified a Pundit anymore. 🙂