Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
My rating: 5 of 5 stars
I really enjoyed this book and the concepts it presents. I believe that in this day of social media, it’s important that your company is “likeable”. Dave Kerpen gives examples of companies that are doing it right and how you can make sure that your company does it right. At the end of each chapter are action items to apply to how you run your company.
This is going to be a book I recommend to people who want to understand the impact that social media can have on their business.
It’s also going to be a gift book. I bought it for my son for his birthday! 🙂