Category Archives: Home Selling

Before Selling Your Home…

Only 7% of home sales in 2021 were FSBO (for sale by owner). Of that 7%, many of these were sales between family members and people who knew each other. Meaning, even in an extremely low inventory market (aka HOT seller’s market), most sellers hired a real estate agent to do the legwork.

Instead of listing out all of the reasons why you *should not* sell your house without an agent. I’m going to educate you as to how the RIGHT fit agent can help you when it comes time to sell your home.

First, a great LOCAL agent knows the market. They’ve been inside many of the homes that have sold and are for sale. That gives them a leg up when it comes to the current market values of homes in your area so they can help you to price strategically and attract the most buyers. They know what buyers are looking for and what turns them off, therefore knowing what you can do as a seller, to create the most demand.

A lot of the “work” you’ll do when selling your home happens before it’s ever for sale. This is the “pre-market prep”. I guide my sellers through this process whether it’s staging recommendations, furniture placement, paint updates or small repairs that should be done prior to the home hitting the market. This takes the guess work out of it for sellers, because like I said, I’m familiar with what buyers want (as well as what would be considered red flags that we should fix).

I’ll also leave you with an important stat to keep in mind. According to NAR (National Association of REALTORS):

  • FSBOs (for sale by owners) typically sell for less than the selling price of other homes;
  • FSBO homes sold at a median of $260,000 last year, significantly lower than the median of agent-assisted homes at $318,000.

The moral of the story is this: A great agent will help you maximize the sale price of your home, putting more money in YOUR POCKET. That is done through their extensive market knowledge, pricing strategies, pre-market prep guidance and out of the box marketing tactics – all while navigating every step of the process for you so you don’t have to figure it out yourself.

What HGTV Isn’t Telling You About Your Real Estate Agent

HGTV makes selling your home look easy peezy, lemon squeezy. Now that we’re talking about lemons, pour yourself an ice cold glass of lemonade and let me reveal what your real estate agent does that HGTV doesn’t show you!

A good agent will:

  • Create massive demand through digital marketing strategies.
  • Price your home appropriately to net you the most money possible because they know the market.
  • Negotiate the contracts to make sure you’re not leaving money on the table.
  • Get you the most eyeballs o your home and increase exposure.
  • Help you prepare your house for market because they know what buyers want.

With a background in digital marketing and a sincere desire to help you get top dollar on the sale of your home, the items above are things I excel in.

Request my free 5 page guide, Home Seller Bootcamp, created just for sellers who want to get a leg up on the competition before starting the selling process.