This month, in our Arkansas eXp Book club, we are reading The Millionaire Real Estate Agent by Gary Keller. This is a book that’s loaded with information and our broker suggests that we have it taken apart and either have it spiral bound or punch holes and put it in a binder.
I will be doing this because it seems like this book will end up being a great resource for my real estate business. I eagerly look forward to each week’s readings. 🙂
Only 7% of home sales in 2021 were FSBO (for sale by owner). Of that 7%, many of these were sales between family members and people who knew each other. Meaning, even in an extremely low inventory market (aka HOT seller’s market), most sellers hired a real estate agent to do the legwork.
Instead of listing out all of the reasons why you *should not* sell your house without an agent. I’m going to educate you as to how the RIGHT fit agent can help you when it comes time to sell your home.
First, a great LOCAL agent knows the market. They’ve been inside many of the homes that have sold and are for sale. That gives them a leg up when it comes to the current market values of homes in your area so they can help you to price strategically and attract the most buyers. They know what buyers are looking for and what turns them off, therefore knowing what you can do as a seller, to create the most demand.
A lot of the “work” you’ll do when selling your home happens before it’s ever for sale. This is the “pre-market prep”. I guide my sellers through this process whether it’s staging recommendations, furniture placement, paint updates or small repairs that should be done prior to the home hitting the market. This takes the guess work out of it for sellers, because like I said, I’m familiar with what buyers want (as well as what would be considered red flags that we should fix).
I’ll also leave you with an important stat to keep in mind. According to NAR (National Association of REALTORS):
The moral of the story is this: A great agent will help you maximize the sale price of your home, putting more money in YOUR POCKET. That is done through their extensive market knowledge, pricing strategies, pre-market prep guidance and out of the box marketing tactics – all while navigating every step of the process for you so you don’t have to figure it out yourself.